At ICM.com, we seek to establish long-term partnerships with organisations that speak to, and share our company values. This has allowed us to cultivate a wide range of sponsorship opportunities with a growing number of innovative and forward-thinking institutions based on their core beliefs.
Since 2017, ICM has proudly served as the Official Partner of polo in the UK, marking eight consecutive seasons as a key supporter of Official Partner of London’s renowned Chestertons Polo in the Park. One of Europe’s most celebrated tournaments, this iconic event launches the summer season with world-class polo in the heart of London. This partnership reflects a mutual dedication to teamwork, discipline, and the unwavering pursuit of excellence.
Official partner of France SailGP Team in 2023: In January 2023, ICM.com entered the world of sailing by signing on as an Official Partner of the France SailGP Team for 2 whole seasons . SailGP is the most exciting international sailing competition featuring high-performance F50 foiling catamarans. The teams competed in multiple grand prix events around the world during the season, which included locations such as Abu Dhabi, Saint Tropez, Cadiz, Sydney, Bermuda, Singapore and more. As a globally engaging sport, SailGP attracts over one million in-person spectators and millions of online viewers, making it one of the most watched sailing events in the world. As the France SailGP Team competed vigorously for the title, the fan base could spot the ICM.com logo on the leading team’s F50 boat, Team Base, and Clothing alongside international brand names such as Rolex, Oracle, and more.
This partnership remains part of our commitment to excellence, innovation, and the pursuit of new challenges.
In May, 2021, ICM.com entered the world of the most prestigious motor racing, Formula 1, by becoming the Official Partner of Scuderia AlphaTauri F1 team. This partnership includes branding on the race cars, drivers and garage environment. Formula 1 is the highest class of single-seater racing, distinguishable by its otherworldly-looking cars and phenomenal speed. As a globally engaging sport, Formula 1 has a worldwide audience of almost 2 billion television viewers and a highly engaged fan base. The partnership with Scuderia AlphaTauri adds a significant value to ICM's brand awareness strategy. With races in 23 countries Formula 1 is a truly global platform, aligning with ICM’s global vision which currently covers over 20 countries.
In September, 2020 ICM.com became an Official Partner of Premier League club Newcastle United FC. The sponsorship featured the ICM.com logo on the shirt sleeves of team jerseys, including appearances on the club’s digital perimeter boards, Jumbotron screen and post-match interview backdrops. Numerous media outlets around the world featured Newcastle United FC competing in the 2020–21 Premier League.